Introduction
The online commerce industry is booming and growing at an exponential rate. Day by day e-commerce platforms see the entry of thousands of sellers around the world. With a high flow of beginner sellers, there is immense competition in the marketplace. Sellers battle it out on different platforms by utilizing different ways to get ahead of the competition. One such method of optimizing your Amazon e-commerce business is using the software.
How does software aid in creating a bigger opportunity for you as an e-commerce merchant? How can you scale your business using software analytics? Let us have a closer look at how software can act as a problem solver, time saver, and game-changer in the online commerce industry. We shall also discuss software as a tool to reach challenging goals where competition is very high.
Amazon – Where demand and opportunity meet!
Amazon is a market leader in creating opportunities for a wide range of sellers. Amazon has more than 300 million users around the world. It is one of the only businesses to have grown in the pandemic period. Despite the world facing a COVID-19 backlash in 2020, Amazon’s net sales came up to $260.5 billion after 3 quarters of the year. This makes it one of the most formidable e-commerce forces in the world.
As far as customer trends go, Amazon is one of the most preferred shopping places. According to sources, Amazon customers are found to be spending $700 every year. Prime users were found to spend $1300 every year. With a great customer base already waiting for products, Amazon is a sea of opportunities. Ecommerce business agencies thrive on Amazon.
Amazon is a very competitive market. To reap benefits on this platform you should be equipped with tools. This is where software comes into the picture. Analytical software can be a great addition to having data insights while competing globally. Since Amazon follows an algorithm-based service, software-based insights can give you the best solutions for your Amazon product listing. Let us discuss why you should be using software for your Amazon e-commerce business.
How will using optimization software improve my e-commerce business?
Are you running an Amazon e-commerce business agency? If yes, then have you implemented an algorithm-based optimization approach for key business insights? If your answer is no, then it is time for a new start. With the help of a software or an optimization tool, your e-commerce business can soar high. Its highly accurate data-driven insights will help you set your brand apart in the online marketplace.
Amazon works on a PPC pay-per-click model. With the help of optimization software, you can master the management of your Amazon product listings. You can get to understand the high-ranking keywords so that you can add them to your listing. Other key insights will also include data like monthly search volume – the number of times customers have searched for a specific term. It will also give you the cost-per-click price of a keyword. Cost per click is the price that you have to pay Amazon when a customer clicks on your advertisement.
Stand out in the crowd with the help of advanced Amazon strategies. Increase your organic rankings by taking the help of the software to help you with on-page SEO. Ensure Amazon Standards by keeping up with the benchmark set by Amazon. Amazon optimization software can help you understand if you have fulfilled the basic requirements like image quality, description quality, video attributes, and so on.
Calculate profits with the help of software. Once your e-commerce business is connected with the help of online software, you can go ahead and see what is your ROI – return on investment. The algorithm and easy-to-use dashboard will help you understand how much profits you have made over some time.
Timely reports are critical for you to grow your Amazon business. With the help of software, you can easily create reports for your account. These reports will help you make quick decisions regarding inventory and other metrics to help you manage your account easily.
SellerApp and its features.
SellerApp is the industry leader with the best-rated e-commerce business solutions. Over the years, it has served thousands of Amazon sellers. These sellers range from beginners to giant 6-7 figure online commerce giants. SellerApp features one of the best user-friendly dashboards that give business owners crystal clear clarity of how and where to find its features. Let us have a quick look at what these revolutionary tools are and where they will benefit you in your Amazon journey.
SellerApp’s Amazon PPC Analyzer helps you with rule-based bidding. The algorithm-based automated bidding takes over the responsibility of making timely adjustments. You will be able to remove keywords that do not give you the desired results. SellerApp Amazon PPC analyzer will help you find the best search terms with high search volumes.
Listing optimization is one of the best features to help you create well-defined Amazon product listings. This feature will help you understand the organic rankings of your highly relevant keywords. The listing optimization feature will help your e-commerce business improve with the help of the listing quality score. You can find key elements that have to be improved so that your listing can rank higher. This will help you rocket your sales considerably.
The keyword explorer allows you to see the search volumes of specific keywords. It will help you hand-pick high-relevance keywords with fewer competition levels to increase sales. Keyword explorer allows you to reverse-search competitor ASIN (Amazon standard identification number) to help you find keywords that will put you ahead in sales. Also, read about Local Digital Business.
Profit checker guides you by forecasting demand for products. It will assist you in making the right sales decisions by identifying trends and opportunities. Empower yourself with historical revenue and sales data to check your e-commerce business success. You can also quickly analyze the products that are chipping away at your pockets without having to churn through reports in person.
Product ideas will give you excellent recommendations for winning listings that you can include in your Amazon product listing. You will be presented with reliable research data to boost your understanding of customer purchase trends. Have a peek into your competitor’s strategy and get to know what changes they have made to be successful. You will also receive up-to-date alerts on the latest pricing changes, seller ratings, and decreases in listing quality.
Conclusion.
The ecommerce playground is incomplete without the involvement of data analytics software. To be the best on Amazon, you have to take guidance from the best. SellerApp does not only provide insightful information. It is an active platform for the best minds in the Amazon industry to change their fortunes forever. Sellers are trying their level best to capture the marketplace by executing the best strategies. In times like these where the competition levels have already skyrocketed, online business analytics software is a must-include component for any e-commerce business agency or individual seller.
Author’s Bio:
Arishekar N is the Senior Director of Marketing and Growth at SellerApp, an e-commerce data analytics solution. He is responsible for overseeing the development and implementation of marketing strategies, as well as increasing process efficiency by executing cutting-edge Search Engine Optimization strategies at SellerApp
Arishekar has over 10 year of experience in marketing analytics and SEO. He has worked as a Digital Specialist for the tech giant IBM and most recently as the Senior Marketing Specialist for ZioTive Technologies where he enhanced their site structure by increasing website and mobile usability. Previously, he worked as a Senior SEO Analyst for Star Group where he was responsible for managing SEO Audits and analytics.
