No matter what industry you’re in, if you don’t continually improve your products or services then you’ll lose customers and fail to attract new ones. Mobile phone makers, software designers and TV and car manufacturers are just some of the many areas where constant innovation and updates are necessary to attract and retain customers.
Online casinos are no different, and thanks to the competitive market space in which they operate, companies are constantly devising new and creative ways to improve their offering. But just how are they doing this and how do customers benefit?
Bonuses
Unlike land-based casinos, online operators typically offer new customers a wide variety of freebies to entice them to try out their games. Free spins, bonus codes, no deposit bonuses, matched deposits and welcome bonuses are just some of the many promotions available to new players.
These bonuses allow new customers to try out new games, gain experience and sample the online casino experience at no financial risk. Similarly, multiple promotions including birthday bonuses and more, are used to retain customers and ensure loyalty to the platform.
Cryptocurrency payments
Bitcoin and other digital currencies are here to stay as their popularity continues to grow, forcing online casinos to innovate and accept cryptocurrencies on their sites. Some of the best operators now allow customer deposits and payments in cryptocurrencies.
The benefits of these digital currencies include speed and convenience, a higher level of privacy and much faster payment processing time. Cryptocurrency provides an anonymous, safe, secure and convenient way for players to game online.
The latest games
Players enjoy playing their favorite casino games online and all the classics are available, including roulette, blackjack, poker, craps and slot machines. But to entice new players and maintain player interest, operators need to innovate, update and create new games in order to compete.
That’s why Playtech, the world’s leading gambling technology company, recently announced the launch of a new online slots game, ‘Safari Riches Live’. It is a live casino slot game created exclusively for 888casino, one of the world’s leading brands in online casinos, and features a progressive Daily Jackpot.
This unique and bespoke live casino game, powered by Playtech’s industry-first live slot technology, is a live, hosted version of the popular ‘Safari Riches’. Featuring real presenters based in Playtech’s state-of-the-art live studio, gamers can experience an exciting, immersive playing experience with Stacked Wilds, Big Icons, Free Spins and more.
As technologies such as Virtual Reality, Artificial Intelligence and 3D continue to improve, companies will seek ways to enhance players’ gaming experience. Combined with greater graphics and sound effects, competition in the sector is driving innovation and benefitting gamers with ever more exciting games.
Game Variety
It’s not only new games that are important when it comes to attracting new customers, but also the variety. Land-based casinos are hampered by their physical size when it comes to game offerings, unable to offer players more games than they can fit on their premises.
However, online casinos use their limitless capacity to attract customers with a wide variety of games for players to try. Not only that: there’s no queueing involved, meaning players’ favorite games are available to play whenever they want.
The latest software
The rise of the smartphone and faster broadband speeds has allowed customers to game at any time or from any place they desire. No longer beholden to the opening times or distance from a land-based casino, players can access their favorite games whenever they choose.
Operators have developed advanced software, such as mobile apps, that allow new customers a smooth, easy to understand interface that is easy to download and set up. Now games are available at the touch of a button, allowing gamers to maximize their leisure time and play on their terms.
This means that operators need to provide a well-designed, mobile-friendly interface that is fast, reliable, safe and secure. The site must make customers feel relaxed and comfortable to maximize their enjoyment, as well as being clear and easy to navigate.
Most importantly, the site must provide a smooth and easy to understand sign up process for new customers, while the home page should display all relevant licenses and certifications to reassure players.
High Pay out Percentages
New players are always on the lookout for casinos that offer the highest pay out percentage, although gaming machines offer different prize amounts depending on their category. The Percentage Return To Player, or RTP, is the part of the money paid to play the machine that is then given back to the player in prizes.
Most online casinos offer between 94% and 98% which is better than their land-based counterparts, and these attractive rates can be used to entice new players.
Live chat support
New or inexperienced players are more likely to have questions or need assistance, especially if it’s their first time in an online casino. That’s why operators need to provide reliable and instant, round the clock customer support, including email and social media channels plus a live chat team.
The rise of online casinos
More and more people are discovering the excitement of online gaming as fierce rivalry in the sector drives innovation and attracts more players. As technology improves and competition increases, gamers can expect to have many more reasons to visit an online casino.
