Being in charge of any project is a task of high responsibility. Initially, it can be complicated, but as more information is obtained and the management skills are getting better, running a business becomes easier.
In the iGaming sector, being in charge of an online casino can be handled within a single laptop or PC. Moreover, if this is a White Label type of operation, it becomes even simpler to establish and manage the environment.
The experts at 2WinPower want to disclose an efficient way to start casino online with such a solution and explain possible obstacles that can be faced.
White Label Operation: What Is It?
Not every entrepreneur can afford to run an independent online casino. The price tag for the configuration process can sometimes reach half a million dollars and more. To join the industry anyway and not spend a fortune, an operator can find a reliable supplier of a White Label solution and start cooperating on a renting basis.
What is included in this casino development strategy?
- Software. One of the most expensive parts of the gambling platform elaboration is the purchase of entertainment. A package of the necessary games can cost as much as a quarter of a million dollars. Under a White Label solution, a novice operator gets a library of amusement from a service supplier.
- Platform licensing. Another huge investment in an independent online casino running is its registration. Some jurisdictions ask for $200,000 per annual permit. If an operator agrees to White Label cooperation, he obtains a sublicence from a holding company and can freely work in the dedicated area.
- Tech and legal support. The reason why so many aspiring entrepreneurs opt for this type of business is round-the-clock assistance from a parent company. An enhanced tutorial is introduced to ensure an operator understands how to run the casino. Detailed consultancy on any subsequent issues is provided as well.
With such strong support from a supplier, an operator has nothing to worry about. It is not hard to run a White Label casino because an entrepreneur is not left alone. Constant advisory sessions are held to boost the understanding of the niche and increase the performance of the new brand.
What are Operator’s Duties under White Label?
There is no reason to be afraid to initiate a project. It particularly concerns such activities that are heavily supported by parent companies. Under a White Label project, the major liability lies on a service provider. So, an operator should only take care of a few, yet considerable stages of the casino configuration.
The owner of an iGaming rent-based platform has to deal with:
- The site creation. The design and functionality should correspond to the target audience and their preferences. The presence of numerous online tutorials and site-builders that do not require knowledge of programming language simplifies this step.
- Brand elaboration. Despite renting crucial parts of the gambling portal, an operator still gets to work under a personal label. That is why all corresponding materials, including a logo, name, design, and similar elements must be prepared in advance.
- Advertising. The promotion of the newly created brand is also the responsibility of the platform operator. It ensures that the online casino gets the most visitors from the target region since the owner understands how to appeal to them.
There is nothing complicated in this procedure. Minimum investments and maximum effort are needed to shape up a viable gaming environment and start earning substantial money. After some operational time, an administrator can accumulate the received profit and make the brand independent of the parent company. New licence and individual selection of software open colossal prospects for such a project.
Meanwhile, as an operator gets engaged in the White Label activity, he has to contribute around 60% of all profits to the supplier of services. This is a reasonable deduction considering no money is spent on obtaining the working permit and gaming assortment.
How Expensive and Beneficial the White Label Project Is?
An entrepreneur must present reliable proof of the seriousness of his actions. A business plan can convince the service supplier about cooperating with the venturer. It is also possible to get in touch with the parent company only with an inquiry and receive a detailed guide on how to apply for a White Label project.
The cost of the package equals $15,000–25,000. This is ten or even twenty times cheaper than an individual elaboration. However, an operator is presented with much less freedom and obligatory deductions to the supplier of services. Luckily, a very valuable resource is obtained along the process — experience in the sector and in running a gambling portal.
The aggregator 2WinPower is a long-standing provider of iGaming opportunities. A White Label solution is one of the most efficient and easiest ways to set up the casino project that can be requested from the company.
To get more information about the offer and clarify order details, contact the customer support via:
- Skype: twowinpower
- Telegram: @Win2Power
- e-mail: [email protected]
