So, you’ve decided to use a dating affiliate program. There are many options out there, from eHarmony to Meet Your Psychic; it seems like an endless market. It’s like choosing the right MBA program. However, every program has its niche and place within a larger branding network.
When affiliate marketing, you need to pick a product you can promote and monetize alongside your brand. Here’s a top-down approach to dating affiliate programs:
- What are your options?
- How to choose between them?
- What to consider when finalizing your decision?
Different Types of Dating Affiliate Programs
In the saturated dating program market, the choices seem endless. However, they fall into a few different categories.
1. “Sweetheart” Services
These are your by-the-book dating programs that brand themselves on matchmaking and establishing long-term, soulmate connections. A brand like eHarmony, for example, prides itself on its behavioral analysis and psychological profiles, which it uses to match couples together. Or, Match.com, another site that’s been around since 1995, has many active users and a more traditional approach to matchmaking.
2. Counselling Services
These programs offer more than just a pair. Services like “Meet Your Psychic” add another element to dating, including guidance and a third party. In addition, these are good sites for more holistic services. Mental health, relationship counseling, and grief advice are all options sprinkled on top of the romance, which can make these services appealing to an affiliate.
3. Specialized Services
There are a lot of niche dating websites out there that focus on a specific demographic or concept. For example, “Jdate” is a faith-based site for those who want to date other Jewish people. Or “Silver Singles,” which helps match make for people who are older than 50 years old and want to find other single 50-somethings. Many sites focus on specific audiences or concepts, which might isolate or inspire your target demographic.
4. Swinger Services
These are programs that are focused more on swiping right and swiping left. Hookup culture is a big part of online dating and the internet in general, and many dating apps help pair people together for sex. “Adult Friend Finder” is a notable example.
How to Evaluate the Quality of Dating Affiliate Programs?
There are a few ways to evaluate the quality of a dating affiliate program. When affiliate marketing, you don’t only want to know about the program you’re using but what affiliate network will be the middleman for you.
Try to ensure that the network is a common and well-trusted one since that will also help you get a read on the site itself. You also want to ensure you can get the best deal for your services—a network like imonetizeit can help you monetize your traffic and reap the most benefits.
Another way to evaluate the quality of a dating program is by simply looking it up. See what reviews it gets and if the program is laced with any controversy. Is it a program you’d use or consider using?
The Best Dating Affiliate Programs for Different Niches
Depending on your niche, there is probably a program for you. For example, if your target demographic is older women, maybe don’t promote “Sugarbook.”
If you’re marketing for a sex-positive brand, then “Adult Friend Finder,” “Grindr,” or “Tinder” might be your best bet. On the other hand, if you market a recipe blog, something like “eHarmony” is a safe bet. As long as you know your target demographic, you can find the perfect dating affiliate program that matches up with it.
Factors to Consider When Choosing a Dating Affiliate Program
As mentioned earlier, finding a good dating affiliate program is like choosing the right MBA program: there are many options, they’re highly specific, and selecting the right one can make or break your future. Here are the main factors to consider when choosing a dating affiliate program.
- Do your target demographics match up?
- Will you be getting the best monetization deal for your services?
- Would you be proud to send people to this program? Is it high enough quality?
- Does this program have a lot of affiliate marketing competition? Are you willing to compete?
These are the questions you should always ask yourself when approaching a dating affiliate program.
In Conclusion
There is a sea of dating affiliate programs on the internet, and one is bound to match your needs. Hopefully, with these tips, you will have a good idea of where to start when affiliate marketing.
Have you settled on a dating affiliate program? Are there parts of the selection process that we missed? Share your thoughts and experiences with improving and monetizing your social media presence.
