How to incorporate storytelling into your video can depend on your target audience. However, there are a few key elements to make sure you include in every video. It might take some extra time, but using an online video editor will make the process easier and save you time in the long run. Click on this link to find out how to make your videos more engaging faster.
If you want to read more about how to incorporate storytelling into your video, as well as find out about great editors that can help, keep reading!
The 5 Components of a Good Story
People are wired to love stories. They remember them better than any other kind of content. That’s why it makes sense to weave good storytelling into your marketing.
One of the best ways to do so is through video because people would rather watch a story than just read about it. So, it’s important to understand what makes a good story, and then you can incorporate it to create an engaging motion graphics explainer video.
1) Setting
A video editor makes it easy to incorporate story-building techniques into your videos. These simple changes will keep viewers’ attention, whether you’re trying to make a sales pitch or simply inform them about an issue.
If you’re serious about making an impact with your online video, invest in an online video editor. Here are three ways you can use these tools to build stories in your videos:
- Write out your script beforehand and map out each shot:
This is especially important if you’re recording live footage. It helps prevent things from falling apart when unexpected situations arise. One such moment could be enough to distract viewers and disrupt any momentum you had built up at that point.
On top of that, writing down what you plan to do beforehand allows you to focus more of your energy on executing those actions instead of fretting over details later.
- Set up multiple takes:
Even professionals have trouble getting every line right during each take. By setting yourself up for multiple takes before taping, you give yourself room to experiment without losing too much time if anything goes wrong.
- Learn your editing software inside and out:
Some video editors come with training modes to help new users learn how everything works. Take advantage of these tutorials as much as possible. They’ll provide all sorts of shortcuts for speeding up editing so you don’t need to spend hours sifting through raw footage.
The first few times might feel slow, but having shortcuts at your fingertips will let you turn around videos quickly once you get used to it, meaning less time spent waiting around between tasks.
2) Characters
This may sound like something you learn in grade school, but it’s important. You can’t expect to tell a great story without characters. When making your video, think about who your main character is and what they want (as well as their obstacles). Then figure out how to develop those relationships through dialogue, subplots, etc.
Keep in mind that every good story needs conflict. Without it, there’s no reason for readers to care about your story.
3) Complication
Telling a story in just one minute isn’t easy. It’s hard to draw your audience in, capture their interest and get them excited about what you’re trying to sell- all without losing your mind. That’s why so many businesses resort to shooting their videos on-site or making endless clips of boring footage.
But if you tell a good story, you can connect emotionally with your audience by giving them context about what you do and why it matters.
4) Storyboarding
To create a good video, you need to know what you’re going to say and how you’re going to say it. This requires planning and some pre-production work, and storyboarding is one way of helping yourself plan out your video content before you shoot anything.
If you don’t want to draw on a whiteboard or paper, plenty of online tools exist that will let you do exactly that.
5) Resolution
Apart from plots and characters, make sure your video has a high-quality visual. Choose a resolution that fits your topic. Most video editors allow you to choose your resolution. But if they don’t, it’s best to shoot in 1920 x 1080; 720p HD is also acceptable.
Why an Online Video Editor Works Best
An online video editor can make your life easier. It allows you to combine multiple images, sounds, and videos to create an even more engaging final product.
Choose from thousands of images or videos, all licensed for free use online, to find exactly what you need for your project. Then add text, graphics, music, and more to create a unique video that’s all your own.
Final Word
Most people aren’t professional videographers. They don’t have an expensive camera or even an HD camcorder lying around. But, they do own smartphones that shoot fairly good quality video, in most cases.
Luckily, there are plenty of tools you can use to edit your smartphone videos and turn them into something you can share on Facebook, Twitter, and YouTube. One option is iMovie for iPhone and iPad users; another is Movavi Screen Capture Studio for Android and iOS devices.
The same goes for PC: Promo Editor is a free online video editor program that makes it easy to create and edit videos for sharing online or saving as files on your computer. So make use of such software and follow the above-mentioned tips to create stunning videos with engaging storytelling.
