How to create a company’s online presence from scratch 3 tips to put into practice right away
The recent coronavirus outbreak has presented unprecedented challenges to businesses and entrepreneurs, who now find themselves having to compete in an environment that is completely new to some the digital world.
Research data from Google Trends shows that consumer behaviors have become increasingly digital in recent months. During the pandemic, digital has allowed companies with an established online presence and a high level of digitization to continue reaching customers, receiving orders, generating revenue and thus keeping the company alive even during the crisis generated by the coronavirus. That’s why building an online presence for companies is no longer an option or an opportunity, but it is an indispensable transformation to survive in times of crisis, remain competitive and continue to be successful.
Companies and the web why today more than ever is it essential to be present online
Up until a few months ago, building an online presence was not a priority for many small businesses, but the lockdown and social distancing forced entrepreneurs and companies to quickly review their activities and strategies. The web offers a myriad of possibilities to companies that want to build an online presence to be found by customers social networks, websites, e-commerce sites, blogs, newsletters, search engines, sponsored ads, SEO, SEM. In short, there is a solution or a tool for every need. All that remains is to establish the objectives, identify the target, create a strategy and put it into practice in a professional, constant and effective manner.
How to build a company’s online presence from scratch
We have seen why today more than ever we need to be present online and show up-to-date information about our business. But how do you create a company’s online presence Here are three tips to get your business online right away.
1. Create your business page on Google My Business
Google My Business should be the priority for all businesses hoping to be found online, on Google and on Google Maps. To create your business listing for free, simply access Google My Business, enter your updated information (address, hours, contacts, images) and verify your identity by entering a special verification code that you will receive from Google. Once the profile has been created, you will be able to interact with customers thanks to reviews and posts, receive messages and requests for quotes.
2. Create company profiles on social networks
Social networks have radically changed the relationship between consumers and companies. Thanks to social networks you can communicate with your customers 247, show services and products, upload photos and videos, promote events and offers. This is why it is essential to create corporate social channels and define a social media marketing strategy. There are social networks more suitable for B2B (such as Linkedin) and others more suitable for reaching consumers (such as Facebook, Instagram and TikTok). In any case, creating a company profile on social networks is free.
3. Create a professional website
The most important element for defining an effective online presence is the creation of a corporate website. This is your most important online showcase, a virtual space custom built for your brand. A professional website will allow you to integrate essential services and functions for the online growth of your business. E-commerce, newsletters, maps, blogs, responsive design, SEO optimization and much more:
- Sell products and services online
- Accept payments securely directly on the site
- Receive orders and reservations 247 from your computer and mobile
- Offer real-time assistance via chat
- Get the first places on Google with SEO optimization
- Grow your community with a corporate blog
- Expand your business abroad with a multilingual site
With the creation of a professional website, the digital transformation of your company can really be considered at a point!
To conclude
We have seen why being found easily online is essential for those who do business today. The digital world and the web offer incredible opportunities for companies that want to remain active and competitive even during crises such as the one generated by the coronavirus. Companies that have not yet adapted to the digital world may face difficulties, but now have the opportunity to review business and strategies to respond to new consumer needs. There is still time to take action, change direction and think big, but the transformation must start now.
