Links remain a prevalent concept in building SEO for businesses. They help the search engine discover new content and also evaluate its quality. Backlinks, or one-way links, are hyperlinks from one website to another. These backlinks boost web pages since they help rank on the search engine. Link building from linksclerk increases the visibility of a website or web page on the internet.
These inbound links coming from an external website can be a source of authentication for Google that your content possesses reliable information only. Think of them as currency; the higher the number of authentic backlinks on a website, the richer your website is in terms of SEO.
This blog will discuss the importance of these link-building services and how you can acquire them for your website.
Backlinks Are the Vote Of Confidence Your Website Needs For Ranking
Backlinks have the authority to rank and de-rank a website. They are important because they build trust between the search engine and the web page. For example, a web page with several relevant and high-authority backlinks convinces the search engine that it is eligible to rank on the SERPs.
1. They Increase Domain Authority
With time, Google’s algorithm has become intelligent enough to distinguish high and low-quality output. Although it cannot read the content, it uses on-page and off-page factors such as backlinking to evaluate its worth. It can also differentiate spam and paid links within a link profile to help rank a topic on Google.
2. Improved Search Engine Optimization
Link Building is essential to build relevance and authority on search engines like Google, Bing, and Yahoo. Although SEO updates keep changing with every other search engine update, link building remains a constant ranking factor. But, unlike the previous practices where collecting as many backlinks as possible was the norm, now Google prefers quality. Therefore relevant, high-authority, and authentic backlink profiles are important to boost your site’s SEO.
3. More Referral Traffic
Referral traffic refers to visitors from third-party sites such as social media applications or an external website. This referral traffic plays a great role in increasing the CTR and session duration on a website. Backlinks are a major source of referral traffic for a business since internet traffic constantly uses these inbound links as information.
4. Interact With Other Website Owners
Backlinks are a token of trust and connection between two website owners in the digital realm. When a site cites you as a source of information, they are laying the foundation for a mutually beneficial relationship. This drives customers and visitors to your website while the other site takes advantage of your content.
5. Help In Promoting a Business
SEO experts also consider backlinks as free advertisements. What’s better than a brand telling the user that the information it uses is inspired or referenced from your brand? It creates a good impression and encourages users to click the link to visit your webpage. It also helps you reach a wider pool of potential buyers and visitors to your site.
Steps To Build High-Quality Links
Link Building is a crucial part of ranking a website on the search engine. Here is how you can build quality backlinks to your website:
1. Thorough Backlink Research
Earning backlinks is a time taking process. New websites may find it difficult to expand their footprint and influence in the market initially through backlinks. However, this can be resolved by conducting full-fledged backlink research beforehand. You can do that by inspecting the backlink profile of your ranking competitors. Examine the pages and domains linked to a competitor’s website ranking against your target keywords. You can also use backlink tools such as link explorer to determine the high authority links behind your competitor’s success.
2. The Skyscraper Technique
It refers to creating something unique, better, and informative that attracts readers and answers all their queries. Such content creates opportunities to get cited and linked by external websites as an information source. If you already have a website with content, go for the topic with more than 50 referring domains in its link profile. After analyzing the content, opt for ways you can make it better.
Create a wholesome blog post/article containing all the relevant information. Avoid any step that can downgrade its quality, such as removing unexplained claims or misleading information. If your content is just skimming the topic, create a detailed post that delves deeper into explaining the theories and concepts. You can also add photos, infographics, and videos to explain it better.
3. Guest Posting On Relevant Sites
Guest posting on a similar site in your industry or niche can also help you gain referral traffic and backlinks. It involves writing a blog post or an article on a third-party site and adding a hyperlink to your website in the author bio or the content. A well-structured guest post with no fluff and only useful information also showcases your expertise in the niche displaying a trustworthy image in front of the reader. However, Guest post writing requires a selective and strategic approach. Look for websites with high domain authority, good editorial standards, and relevant traffic. Pitch topics that are relevant to your and their audience alike. And also matches your niche. Also, follow their guidelines when writing the guest post.
4. Outstanding Data Visualization
Data visualization refers to transforming complex data into an easy-to-read and digestible format. Instead of using a single go-to format for every post, article, or blog, use different formats to attract high-quality backlinks. Using a single pattern continuously will end up losing its value and uniqueness. The best way to enhance your data visualization is to monitor your high-authority competitors to see how they gain traction. You can also go to social media to see how people gain engagement from their target audience. Take inspiration from these posts and blogs to develop similar and more summarized forms of content for your link-building.
5. Resource Pages for Link Building
It refers to a curated collection of hyperlinks directed toward external sources, such as articles or research. These resource pages add value to your site by cutting out the time a user spends researching and finding answers. They are easy to create and help build backlinks and social shares from authors and pages mentioned on the resource page. For example, if you have a reference eBook or an article that can be helpful to your reader, then you can reach out to that resource page or owner to get a link for your resource.
6. Publish Comprehensive Guides
Nothing is better than a detailed guide assisting the reader from the beginning to the end of a process. A how-to guide tends to hold information on a single page. Such long-form content helps create more room for backlinks than short-form content. When choosing a topic for writing a guideline, use popular subjects in your niche yet to be covered. If it is written nicely, people will link it to their content on websites and discussion forums like Quora and Reddit. That also helps in getting referral traffic to your web page.
Link Building Is Your Best Friend
It is all about winning content! Unlike short-form articles and blogs, long-form content gives more opportunities for link-building. You can also reach out to your fellow site owners, influencers, and bloggers to get a link back to your site. Or you can create such wholesome information that is cited by other websites without you asking. Link building is time-consuming; only authentic and high-quality links can help you establish your domain authority on the search engine. Looking for expert assistance for your link-building strategy?
Lincoln SEO Services has a dedicated team to help you acquire quality backlinks through effective strategies.
